Most real estate agents don’t have a clear path to follow to build their business. There's a lot of suggestions of places to start and most of those require monetary investment. However, the best investment you can make is in yourself through becoming an expert on your local real estate market. I've found that hosting Open Houses gives you an opportunity to access education which will develop your confidence and lead to sales. In order to get all that you can from the Open House experience, you'll need to set yourself up for success with a solid preparation strategy.
You've done all of your preparation and it is the day of the Open House! Now what? It is time to make the most of your interactions with the attendees to create meaningful connections that can be developed into new business. Sounds simple enough, right? It can be! With a well developed strategy, you can appeal to every kind of potential buyer that walks through the door.
Many real estate agents struggle with getting comfortable with 'Closing' or as I like to call it, 'Asking for the Second Date'. It can be nerve-wracking to make that move, but the only way to turn an open house attendee into a client is to ask! The best way to find your closing style is to learn about a few different approaches and then put them into practice.
No matter the closing strategy that you employed to ask for that second date, you'll want to roll out a series of follow ups for your potential client. The goal is to add value each time that you reach out. Through a variety of personalized content and general information on your local real estate market, you can set yourself apart from the crowd and turn that lead into new business.